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Travi × Zenni · Growth proposal

AI searches.
Zenni sales.

Catch their eye on AI.
Win them over with video reviews.

See the opportunity
Travi by Travelsnap is an AI agent that collects customer feedback in video form, modifies it, translates it into any language, and embeds it across Zenni’s web and app platforms.
ChatGPTPerplexityGemini
“Glasses that feel like me.”
Found it.
Love it.

AI discovery

One investment.
More AI doorways.

Build on your ChatGPT investment. Put Zenni’s customer stories within reach of more AI engines.

ChatGPT
Perplexity
Gemini
ZENNICustomer stories for every frame.

Watch. Discover. Find your frames.

One approved review
VideoReadable storyProduct link

First-mover advantage

Start earlier.
Learn faster.

Turn customer reviews into product answers AI can cite. Bring shoppers to Zenni, then measure the sales that follow.

  • Earn organic product citations
  • Bring high-intent shoppers to Zenni
  • Measure conversion lift and lower CAC

Why video reviews matter

Zenni

Potential impact vs. sponsored acquisition

50%lower acquisition cost
100%more revenue per visitor
What these assumptions include

At 3% sponsored conversion and 6% organic conversion, the same traffic produces twice as many purchases. With equal order value, revenue per visitor is 100% higher.

At equal acquisition cost per visit and the same new-customer mix, doubling conversion makes customer acquisition cost 50% lower. Organic costs include content, publishing, team, and Travi; sponsored costs include media and operating costs.

These fixed planning assumptions sit within the conversion ranges supplied for this proposal. They describe potential channel economics, not measured Zenni results or proven video-review lift. The pilot measures actual costs, conversion, and new customers.

Customer confidence

Video reviews
that sell.

Real people. Real fit. Right beside the buy button.

ZENNI
Explore Zenni

Sunglasses / Aviator / Gold

Gold Zenni aviator sunglasses, front view

AVIATOR · #1127514

Gold Aviator Sunglasses

4.169 reviews on Zenni

Starting at $36.95

GoldMedium · 55–16–136

Shop these frames on Zenni

The scorecard

See what moves
the business.

One weekly report.
From AI discovery to revenue.

Get seen

Mentions & citations

By AI engine

Bring traffic

AI referral visits

By source & product

Drive purchases

Conversion rate

Video vs. control

Prove the return

Revenue per visitor

Measured against cost

How we measure

Visibility & trafficRepeat a fixed question set across engines. Track citations, competitor mentions, and identifiable referrals separately from paid traffic.

Sales & returnCompare video and control groups. Measure purchases, revenue per visitor, and incremental gross profit against pilot cost.

A consistent baselineAgree on sample size and targets before launch. AI answers vary; missing referral data stays unattributed.

A proposed 90-day pilot

Start with bestsellers.
Scale with evidence.

  1. Days 1–14

    Set the baseline

    Products, engines, success metrics.

  2. Days 15–30

    Launch the stories

    Collect, approve, publish.

  3. Days 31–90

    Measure & scale

    Weekly reporting. A clear decision.

Good to know.

What’s included in the pilot?

Customer video collection, review, and preparation, with proposed product matching, discoverable story pages, and a shared scorecard. Integration, budget, and test size are agreed with Zenni before launch.

Can every AI engine feature Zenni?

We start with ChatGPT, Perplexity, and Gemini, then expand coverage. Each platform controls its recommendations; the pilot measures where Zenni appears and which visits convert.

Are these real results and reviews?

The impact figures assume 3% sponsored conversion and 6% organic conversion, with equal traffic, acquisition cost per visit, order value, and new-customer mix. A pilot measures Zenni’s actual conversion lift, customer acquisition cost, and revenue impact. The videos are AI-generated samples; a live pilot uses permissioned customer recordings.